![]() ![]() The writer-director would only give Fox the distribution rights to his eagerly awaited sequel in exchange for the franchise’s merchandising rights, and the company agreed. Lucas famously won the rights to Star Wars merchandising - including its toys - when negotiating his deal for 1980’s The Empire Strikes Back. This figure is just one of the many ways we can honor his legacy for years to come, and we hope fans cherish it as much as we did.” “When the opportunity came to design the George Lucas figure, we were especially excited for this project. ![]() “As a lifelong Star Wars fan, I have both the honor and privilege to bring characters from the franchise to life in product form every single day,” said Vickie Stratford, senior director of product design at Hasbro. The 2022 release is timed to celebrate the 50th anniversary of Lucas’ production company, Lucasfilm. ![]()
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